Aleksandra Hristov

Recently in my Rotary Club Sava I have held presentation on crises communication with examples of most recent research on causes of crisis in companies. Also I spoke on ways and methodology of solving crises. What was very interesting was how top managers reacted on the subject. Except of many questions they asked me, most of them realized importance of building proper reputation (for their companies) only after they heard my presentation, as well as seriousness of effort needed to avoid crises, or to successfully manage it.

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