Influental Serbian weekly magazin Novi Magazin published my article

Posted by Aleksandra Hristov on August 30th, 2023 under Uncategorized | No Comments »

All good management consultants share the common foundation of their knowledge

In crisis, during major reforms, and due to abrupt growth of the economy or the particular sector,  managers need the advice and new forms of knowledge to achieve their goals. The job of management consultants is to give that advice, to transmit the knowledge, recognize the root of the problem, and therefore offer the appropriate solutions that are in the best interest of their clients.

Every management consultant has some specific personal area of expertise that he/she may be particularly good at. However, all respectable management consultants share the unique set of shared knowledge and experience. These include the analytical and interpersonal skills, coupled with the formidable base of recorded acquired skills of other colleague Therefore, management consultants can address the most complex problems at both the private and public sectors.

The first question that every management consultant should ask a new client is: “What are your business or organizational goals, and how can I best help you?

At the starting stages of working with a new client, when the initial analysis has begun, this is  usually the best time to understand exactly what the most important factor to the receiver of your service is.

If the consultant promptly realizes at the beginning stage of the analysis that what is expected would be more effectively provided by someone else the management consultant is obliged by our rules to immediately transmit that thought to the client, and if possible, recommend the best expert in that area.

After the analysis, and based on best practices, the management consultant makes the recommendations to the client. In all circumstances the client is always and invariably the one who makes the final decision and choose on which path to take and according to which  suggested actions.

Also, the management consultant can take part in the implementation of the project itself. At every stage of the consulting process various techniques and tools can be used. These include questionnaires, interviews, workshops, meetings, trainings, etc. Everything must be custom tailored to fit the specific client.

Such individuals with the already proven integrity record and their companies are accepted into the full membership of our Management Consultants Association of Serbia (UPKS) which since the year 2019 Is a full member of the International Council of Management Consulting Institutes (ICMCI). UPKS is the only organization duly authorised by the ICMCI to, in line with the international standard, issue the coveted CMC (Certified Management Consultant) certificate to individuals in the Republic of Serbia. CMC stamp is the badge of honor given only to those who went through the entire certification process that is compliant with the international standards.

UPKS is registered in Serbia as an NGO, and all our members are engaged in professional management consulting. The Association was formed in 2009 as the answer to the growing need of the industries in Serbia to more easily identify credible qualified consultants  who can lead them through the fast-changing new business environment. The members of UPKS work for companies, organizations, and State institutional entities. All UPKS consultants come from the private sector to assure their independence, impartiality, and neutrality, to be able to act in accordance with our strict Ethical Code of Conduct in every situation.

According to the UPKS rules, every member has the chance to attain the prestigious CMC designation. First it is necessary to pass the training process plus provide past client engagement summaries, all this must be done while being mentored by another colleague who is already a designated CMC. The whole procedure ends with the final exam in the form of an interview with three previously certified members. This exam includes subject matters related to strategic management, managing change, consulting process, and last but not least, ethics.

The candidates must demonstrate knowledge, and competence in client handling. In the coming mid-term period, our association plans to introduce the introductory training to all those interested in management consulting regardless if they have any existing consulting experience.

The ICMCI is an international membership organisation and a network of the management advisory and consultancy associations and institutes worldwide, who have a common purpose and shared values and goals. The ICMCI, established in 1987, now includes 48 national institutes that cover more than 70 counties, and a Global Institute that services the rest of the world.

The vision of the organization is To be a leader in the development of management consulting as a global profession that drives social and economic success The mission of the organization is to build the profile, recognition and influence of the profession and its practitioners globally..

ICMCI is stimulating and supporting the national institutes in the process of their establishment through ongoing cooperation. This activity had significantly contributed to accelerating the adoption of the ICMCI Competence Framework and the related CMC rules and guidelines as the premier professional standard for management consulting worldwide. Consequently, the CMC designation gradually became the only globally recognized brand for individual management consultants.

The CMC designation is exclusively given to those management consultants that satisfy the highest criteria of competence and professionalism in advising clients while being faithful to the  standard Code of Ethics.

ICMCI, also known as CMC-Global, is very proud to hold the Special Consultative Status by the United Nation’s Economic and Social Council (ECOSOC)


Management consultants often hold a very powerful role in helping governments around the World, being habitually included in bringing the important economic decisions. However, consequently, the clients constantly have raised the bar of their expectations, demanding steep rules for innovation, efficiency, and ethical behavior while requiring the concrete proofs of advantages of using such a service.

As part of their role as a self-regulating entity, ICMCI has without doubt overtaken the leading role in establishing the ISO 20700:2017 standard. This success is the result of a proven track record of promoting invention, best practice, ethics, and excellence over a long period of time. The focus is always on the client, on full transparency, and interpersonal relationships also remain a very important part of the mission statement.

In general, almost everyone is an expert in the area of their own interest. However, the independent, direct, honest, and open management consultant has managed to bring the substantial value to the client more than once. The consultant’s main advantage is often in the fact that he/she has no outside motives and is almost guaranteed to very often bring new vantage point to the matter at hand.

As a matter of fact, it may be appropriate to use this opportunity to once more remind the reader of the primordial importance of always abiding by the ethical standards as the main root of all true and significant business and personal success in this demanding and difficult profession that mandates strength, courage, and experience.

Short biography of Aleksandra Hristov

Ms. Aleksandra Hristov is an attorney at law with bar exam, and internationally certified business management consultant (CMC). In the past she had success

fully completed the studies for the trainer in accordance to ICMCI standards, and ISO 20700 for management consulting.

Graduated the Program for Executive Managers in Government at Harvard University, Cambridge, Mass., USA.

Member of the Association of Management Consultants of Serbia since established in 2009.

In the field of communication, she spent more than thirty (30) years. Ms. Aleksandra had worked as a journalist and editor at independent media during the ninety nineties (1990-s). After the first post-Milosevic democratic government of the new Serbian prime minister Mr. Zoran Djindjic was formed, she was the chief of staff for the minister of education and sport, and of the director of the Center for the strategic communication of that same Government.

Since 2003 works as advisor to the top management of the leading corporations, organizations, the Government on projects related to creating and implementing the organizational and various business objectives. Starting in 2007 she is the owner and the director of the consulting company for the strategic communication Hristov Consulting d.o.o. that has the portfolio with EU, USAID projects, EBRD BAS, institutions and companies domestic and from the region. Hristov Consulting is the only consulting company in Serbia certified both for the communication strategies and the education in that area.

Ms. Aleksandra has been the advisor for communications and crisis PR to institutions, government ministries, NGOs and the companies such as Public Policy Research Centre, Youth with disabilities forum, IN Center, Mineco Group, SAT-TRAKT, Milenium insurance, UNIQA insurance, British Airways, OMV, Nuclear facilities of Serbia, Notary Chamber of Serbia, IK Eduka, Multipartner system, Metinvest SMC,  Anitex, Job d.o.o, Ministry of Ministry of Defense Republic of Serbia, Ministry of Labour, Employment, Veteran and Social Affairs etc. She is also a trainer in the field of the strategic communication, change management, public affairs and lobbying, and stakeholder handling. She also completed the training for lobbying and mediation in the Republic of Serbia.

Aleksandra Hristov appointed to the Board of directors of the International Council of Management Consulting Institutes ICMCI

Posted by Aleksandra Hristov on August 10th, 2023 under Uncategorized | No Comments »

The Board of directors of the International Council of the Management Consulting Institutes (ICMCI) headquartered in Zurich, Switzerland has unanimously decided to appoint Ms. Aleksandra Hristov, (currently the President of the Management Board of the Association of Management Consultants of Serbia), as the new member of the Board of directors of ICMCI, the organization that includes the most prominent associations of the management consultants in the world.
“This is the big recognition for Serbia,  the members of our Association and for myself.  As I am from the Association of Management Consultants of Serbia, it is an honor to now  became a member of the Board of directors of the premier international organization such as ICMCI. I shall be in charge of the marketing and advocacy. Thanks to this appointment I shall have  give an opportunity to the members of our Association to gain more presence on international scene, all through this very organization that gathers the associations of business consultants from fifty (50) countries, all with the goal of furthering the professional standards and criteria for any individual management consultant anywhere. As in my work in Serbia, at this new position at ICMCI, I shall always insist that all the consulting jobs are done according to the highest ethical standards and professional integrity”, says Hristov.
The International Council of the Management Consulting Institutes (ICMCI) awarding the CMC certificates that are the only internationally recognized brand for the individual business advisors. This CMC Certificate is given to those business consultants who satisfy the highest criteria of competence and professionalism in advising the client’s management while being faithful to the ethical codex of the profession. The Association of Management Consultants of Serbia (UPKS) is recognized as the full member of ICMCI since the year 2019. UPKS is the only organization that has the authorization to issue the CMC certificate according to the international standards to the business consultants in the Republic of Serbia.

Article about campaign “I am a bot” for daily newspaper Danas

Posted by Aleksandra Hristov on August 1st, 2023 under Uncategorized | No Comments »

Article about campaign “I am a bot” of the SNS (ruling Serbian progressive party) for daily newspaper Danas:

The SNS (ruling Serbian Progressive Party) “I am a bot” campaign is a direct response to the recent leak of the names of almost 14,000 of their own bots.
Hovewer, their reaction in this matter can not be classified and defined as proper crisis PR.
They are actually trying to do “cover up” the facts by involving everybody and everything including even the pinnacle of the official and real power in Serbia.
Therefore, this “I am a bot” PR drive is more of a desparate attempt to “save the face”, that for the lack of anything better, has to declare obviosly irregular and even sometimes marginally criminal activity as something acceptable and legitimate.
By doing such convoluted campaign its creators unintentionally produced the counter effect of making their client’s already sevearly damaged public image even more vulnerable.
It can be safely said that this unfortunate crisis management attempt is one more item in an already long list of similar mistakes that the Serbian ruling political party did since May 3 Belgrade school tragic shooting.
The overwelming detrimental effect to their public standing could be immediately detected on social networks and oposition leaning media.
As a reminder, it may be added that the “bot” is someone who is using the fake identity to, in conjunction with the third party order or agreement, humiliate and dishonour on social media platforms the prominent and other public figures, events and organizations.
It should be reiterrated that the abovementioned campaign can not be called a crisis management but a deliberate malicious plan to further enforce the fake reality and chaos already created in a Serbian society with the ultimate goal to render out any meaning of political change based on obvious facts and the idea of truthfulness.
Forunately, like laws of physics, tennants and axioms of crisis management can not be ignored or these shall come back to hount you. One of these is that the promotion of lies as a value system if not supported by the immediate use of the brute force, starts to desintegrate very soon in a public arena and produces the opposite of intended effect.
The general population of Serbia, due to official’s repeated similar errors in a short time span is getting more sofisticated in taking note of these failed contraptions by the day.
All this generates the spiral of increasing citizen frustration in a currently notoriosly politically divided Serbia, and can add oil on smoldering fire in this society by additionaly proving that the state institutions used to do the bot’s job on state budget are not deeply disfunctional and corrupt but possibly damaged beyond repair in any normal political procedures circumstances.

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